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Posted: 2011-09-30T03:22:38Z | Updated: 2017-12-07T03:00:33Z Gisele Bndchen's Hope Lingerie Commercial Rebuked By Brazilian Officials (VIDEO) | HuffPost Life

Gisele Bndchen's Hope Lingerie Commercial Rebuked By Brazilian Officials (VIDEO)

Gisele's Suggestive Lingerie Causes Political Uproar
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Don't use your charm, Brazilian women. No matter what your leading supermodel tells you.

A series of suggestive commercials for her new Hope underwear line cut by Gisele Bndchen have left women in the Brazilian government none too pleased, the Guardian relays , with officials calling for the ads to be pulled off the air.

Their gripe? The spots suggest that the Victoria's Secret Angel and money-printing model is causing all sorts of trouble, from crashing cars to spending gobs of cash, and then -- clad in Hope's underwear -- is coming onto her husband in an effort to get him to forget about the transgressions.

"You're a Brazilian woman use your charm," a voiceover says, presumably urging other Brazilian women to cause major damage and then wear their underwear to patch it all up. Not a message the aforementioned legislators think needs to be sent to a country that, less than a year ago, elected its first female president .

"The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking," a statement put out by officials read.

That the line is causing controversy is impressive; it was only launched last week . "Life is made of dreams and I'm very happy to announce that now you will know the Brazilian intimate. My dream come true is for Hope," Bndchen said in a statement that probably made a lot more sense in Portugese.

One possible theory: perhaps those upset with the ads are just taking out their frustration about Bndchen's husband Tom Brady losing his long, flowing mane ?

For more, including the company's response, click over to The Guardian .

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