People Thought This Tote Bag Said 'Hitler' Thanks To An Unfortunate Font Choice

Typography enthusiasts, you might want to look away.

Belle Chic , an online retailer based in Arizona, recently learned the hard way just how important it is to choose the right font for products. At first glance, a tote bag that states “my favorite color is glitter” appears to say something else completely.

“My fav colour is also Hitler ,” joked Twitter user @hurlarious , racking up over 114,000 likes and over 37,000 retweets so far.

The bag inspired a bevy of puns...

... And reminders that “good typography is important!”

Belle Chic issued a statement via Twitter saying it was “beyond embarrassed about the design.”

The company changed the font to one that more more clearly displays the correct word:

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