Jeb! Comeback Watch: The Inevitable For-Your-Consideration Screener

For a few months now, Jeb Bush's campaign has been insisting that the Jeb! Comeback is on, and that the media should get on the ground floor of this amazing narrative. And eventually Jeb will come back -- home, to rest. Here's how the comeback is going .

With less than a fortnight before primary voters start a-caucusing, and with piles of money just sitting around, not burning itself, Jeb Bush's super PAC, Right To Rise, has to try something bold and fresh to get its guy back in the running. But what to do? Well, what if there was some way of telling "The Jeb Story" in a 14-minute documentary? Cool, great, let's put that up on YouTube back in December of last year . What next? According to CBS News, this next :

With the Iowa caucus less than two weeks away, a super PAC supporting former Florida Gov. Jeb Bush is trying new ways to lure in potential voters: A video mailer.

The group, Right to Rise, is sending supporters in Iowa and New Hampshire (which holds is primary in three weeks) LCD displays that start playing a documentary called "The Jeb Story" when opened.

That's right, as Rebecca Kaplan reports , the super-geniuses tasked with engineering the Bush Comeback are packaging up a video featurette and are sending it by mail to "a select universe in Iowa and New Hampshire with an innovative way to get eyes on Jeb's story." And by "innovative," they mean "taking a video that's already available for free on the Internet and sending it to people who presumably have already expressed some remote interest in Jeb's campaign." (Kaplan notes that a "Right To Rise spokesperson" says the super PAC has laid out all of "four figures" to make this happen.

Here's a tweet that realistically documents the amount of time anyone will actually spend with this video screener:

Of course, everyone's a critic!

Sure, but that's just not the Jeb Bush way.

This has been the Jeb! Comeback Watch for Jan. 19, 2016. Jeb Bush is currently in fifth place in Iowa (4.2 percent), sixth place in New Hampshire (8 percent) and fifth place nationally (5.4 percent).

Also on HuffPost: