Love, Peace and Understanding Still Sell. Just ask Starbucks.

How do you turn buying a cup of coffee into being a part of a movement for social justice and equality?

See Starbucks' 2017 New Years video:

There's no one smarter than Starbucks about their brand and what it means to people.

If nothing else, it's further indication, along with recent ads such as the We Belong Together TV spot from Chase (below), which features an interracial couple from childhood, that corporate America through Madison Avenue, which has its hand on the pulse of the nation, thinks standing up for basic human rights and values and opposing hate and intolerance sell, because they are important to the American public, as we head into the Trump era of 2017.