Missouri Businesses Battle It Out With Clever Use Of Signs

A Missouri community is battling itself after a McDonald’s restaurant sparked a now-viral “sign war” with area businesses.

The war of the words started earlier this month when the fast-food chain’s Marshfield, Missouri, store wrote the message “Hey DQ! Wanna have a sign war” to a local Dairy Queen, the Springfield News-Leader reported .

Dairy Queen employees decided to fire back with a sign of its own and poked fun at the chain’s ice cream machine woes : “We wld but were 2 busy makin icecream.”

McDonald’s replied, “That’s cute. Our icecream makes itself.”

But what started as a back-and-forth between two fast-food restaurants resulted in dozens of businesses wittily engaging in the fun, the newspaper reported.

“Just CHECKING in on the sign war...” Arvest Bank wrote on its sign .

“Sign war? Y’all can’t handle the SMOKE!” Hucklebuck Bar-B-Que wrote .

“Your signs are cheesy just like our pizza!” a local Domino’s wrote .

The brand marketing director of Hamra Enterprises, which manages a Wendy’s restaurant that participated in the sign war , said she was “in” for the location to participate in the message feud.

“If you read the comments (about the ‘sign wars’), the general consensus is it brings a smile to people’s face,” Hamra’s Eve Metheny told the Springfield News-Leader. 

“People want to laugh and chuckle about things like that, so I think people are just craving that right now.”

The Marshfield Area Chamber of Commerce rounded up a number of the signs in the area in a viral Facebook post.

You can check out scenes from the community’s “sign war” below.