Mr. Potato Head Is Going Gender Neutral, Sort Of

NEW YORK (AP) — Hasbro created confusion on Thursday when it removed the gender from its Mr. Potato Head brand, but not from the actual toy.

The company, which has been making the potato-shaped plastic toy for nearly 70 years, announced Thursday morning that it was dropping Mr. from the brand in an effort to make sure “all feel welcome in the Potato Head world.” That set off a social media frenzy over the beloved toy.

Later that afternoon, Hasbro clarified in a tweet  that the Mr. and Mrs. Potato Head characters will still exist, names and all, but the branding on the box will say “Potato Head.”

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR. & MRS. POTATO HEAD aren’t going anywhere and will remain MR. & MRS. POTATO HEAD,” the company tweeted.

Many toymakers have been updating their classic brands in recent years, hoping to relate to today’s kids and reflect more modern families.

“It’s a potato,” said Ali Mierzejewski, editor in chief at toy review site The Toy Insider. “But kids like to see themselves in the toys they are playing with.”

Barbie, for example, has tried to shed  its blonde image and now comes in multiple skin tones and body shapes. The Thomas the Tank Engine toy line added  more girl characters. And American Girl is now  selling a boy doll.

Dropping the “Mr.” from its brand name could encourage other companies to stop assigning genders to its toys, a trend that has already been happening, said Mierzejewski. Barbie maker Mattel released a gender-neutral doll line in 2019. But Mr. Potato Head is one of the biggest brands to do so.