HHS Announces Grants To Curb Obamacare Confusion, Ease Enrollment Process

More than 100 organizations in 34 states will receive $67 million in federal funding to help consumers shop for health coverage on the new health insurance exchanges under President Barack Obama 's health care reform law, the Department of Health and Human Services announced Thursday.

These "navigators," which include hospitals, charities, nonprofit community organizations and health clinics , will guide people who don't get health insurance at work through the process of understanding the health insurance exchange marketplaces , what certain health plans cover and how to apply for financial assistance. These groups won't be permitted to recommend specific health insurance companies or products, HHS said.

With polls consistently showing the public remains unsure and uninformed about Obamacare , in-person assistance from these navigators and others could be crucial to getting people enrolled into health insurance coverage during the six-month enrollment period that begins Oct. 1 and runs through March.

"It's fundamentally important that there will be now and forever people whose job it is to help you with your health insurance decisions and questions," said Karen Pollitz, a senior fellow at the Henry J. Kaiser Family Foundation in Washington. "People are going to want to talk to somebody they can rely on to get information."

The Obama administration has set a target of 7 million people to enroll in health insurance coverage through the exchanges, online marketplaces where consumers will comparison-shop for health benefits and learn whether their incomes qualify them for Medicaid coverage or for tax credits to reduce their costs.

The list of navigator grant recipients runs the gamut from large private companies, charities, health care providers and universities to local legal-aid providers and faith-based organizations.

Ascension Health, the largest nonprofit hospital chain in the U.S., will serve as a navigator in Alabama and Kansas. Planned Parenthood affiliates in Iowa, Montana and New Hampshire won navigator grants. United Way will provide navigator services in Alaska, Indiana and Texas. Organizations focused on outreach to Latinos, people with mental illnesses, Native Alaskans and Native Americans, AIDS patients and others also won federal grants.

"Navigators will be among the many resources available to help consumers understand their coverage options in the marketplace, Health and Human Services Secretary Kathleen Sebelius said in a press release. "A network of volunteers on the ground in every state -- health care providers, business leaders, faith leaders, community groups, advocates and local elected officials -- can help spread the word and encourage their neighbors to get enrolled."

The administration previously announced health insurance enrollment initiatives being conducted by community health centers and public libraries . These programs will be bolstered by the private efforts of hospitals, health insurance companies, retail pharmacies and coalitions like Enroll America .

The health care reform law provides for a number of types of in-person help to consumers, run either by the federal government or the states and including these navigators, certified application counselors and private insurance agents and brokers.

The newly announced grants will go to organizations in the 34 states where the federal government will operate the health insurance exchanges or is working in partnership with state authorities. Sixteen states and the District of Columbia are setting up their own exchange marketplaces and are establishing state-based assistance initiatives separate from the federal navigators program.

These organizations will determine how many navigators they hire, and the administration can't predict how many will be available to help consumers, Chiquita Brooks-LaSure, the deputy director of policy and regulation at the Center for Consumer Information and Insurance Oversight, said during a conference call with reporters Thursday.

Consumers needing help signing up for health insurance on the exchanges will have access to navigators in person or by telephone to walk them through the process of choosing a health plan, something that previously wasn't available to people shopping for their own coverage, the Kaiser Family Foundation's Pollitz said.

"They are the trusted sources of assistance that consumers have been telling us for years that they want in the health insurance system," she said. "They'll be trained and they are there to help you. They're not trying to sell you anything."

The administration increased the funding available for navigator grants from $54 million to $67 million by tapping dollars from the health care reform law's prevention fund, Brooks-LaSure said.

But with such a relatively small amount of money available , navigators might be stretched thin, especially in states like Texas and Florida, where large numbers of uninsured people live but where Republican-led state governments aren't helping federal efforts to help consumers get enrolled, Pollitz said. This will result in wide variation among the states in how much help is available and how many people get covered, she said.

"The resources are pretty constrained for the first year," Pollitz said. People who want assistance from navigators should seek help as soon as possible after Oct. 1, in case there are long waits for appointments, she said. "There definitely might be a queue."

Navigators employed by the federal grant-winners will undergo 20 to 30 hours of training on the health insurance exchanges and on ensuring the security of consumers' personal information, according to HHS.

The administration also released a list of more than 100 "Champions for Coverage" -- organizations that have pledged to assist federal and state governments with health insurance enrollment efforts . Participants include the American Medical Association, American Hospital Association, the NAACP and the American Heart Association.

See the full list of Affordable Care Act navigator grant recipients below:

Navigator Grant Recipients