Sacha Baron Cohen Rolls Up To 'Grimsby' Premiere In His Underwear

No one knows how to make a statement on the red carpet quite like Sacha Baron Cohen. 

The 44-year-old "Borat" actor showed up to the London premiere of new movie "The Brothers Grimsby" on Monday in a grey Volkswagen van, dressed as his character, Nobby.

Originally wearing a bathrobe over his "outfit," Cohen later stripped to a tight turtleneck tucked into his blue underwear. He accessorized with a gold chain, gun, brown holster and, of course, socks and sandals. The actor wore his hair in a bowl-cut style with long sideburns. 

Baron Cohen was later joined by his actress wife, Isla Fisher. No word on whether or not he actually told her he was going in character to the premiere, but she didn't seem too bothered. 

Earlier in the week, Baron Cohen showed up in similar garb to the Paris premiere of the movie, wearing what looks like the same underwear and turtleneck. 

This time, he accentuated his look with girls in gold lamé jumpsuits, sunglasses, a cigarette and a few cans of beer. 

In "Grimsby," Baron Cohen's character Nobby is a "dimwitted English football hooligan" who reunites with his long-lost brother (Mark Strong), a spy.

Rebel Wilson, Penelope Cruz and Isla Fisher also join in on the fun. Watch the trailer below to get a peek at the outrageous film, and catch "Grimsby" when it hits U.S. theaters on March 11.

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