New Swimsuit Campaign Proves Cellulite Is Sexy

Just in time for summer, Swimsuits For All's new "Beach Body. Not Sorry." campaign is making body-positive waves.

Denise Bidot , a plus-size model whose mantra is "There is no wrong way to be a woman," stars in a super sexy video that according to a release from the company is "completely un-retouched." Its message is simple: every body is a beach body .

"It's time to stop apologizing. I want women to feel confident and sexy by knowing that there's nothing wrong with being yourself," Bidot said in a statement.

Clad in Swimsuit For All's new offerings, Bidot explains her journey toward body acceptance. "I love everything about my body. I've really learned just to love every bit of it. The cellulite, the stretch marks. Everything that I, at one point when I was younger thought was an imperfection, I now realize is everything that makes me, me," she says in the clip.

Looks like we could all learn a thing or two about self love from Bidot. Check out the video above.

Your Support Has Never Been More Critical

Other news outlets have retreated behind paywalls. At HuffPost, we believe journalism should be free for everyone.

Would you help us provide essential information to our readers during this critical time? We can't do it without you.

Can't afford to contribute? Support HuffPost by creating a free account and log in while you read.

Support HuffPost

fashion trends swimsuits for all swimsuits for all campaign Style hplifestyle

Your Support Has Never Been More Critical

Related

From Our Partner

HuffPost Shoppings Best Finds

This $4 Cat Toy Is 'Worth Its Weight In Gold' And Behaviorists Say There's A Reason

Not A Drill: The Dyson Cordless Vacuum Is A Whopping 50% Off Right Now

The Best Hands-Free Sex Toys According To Reviewers Who Have Tried Them

Reviewers Say These Are Their 11 Favorite Sex Toys For Solo Play

This Prelit Artificial Christmas Tree Is 'So Beautiful' And It's Under $85 For A Limited Time

MORE IN LIFE

Its Time To Clear Up A Big Myth About Microwaving And Your Health

Why Your Next Vacation Should Be To A Goldilocks Country

Were Recruiters. This Is The Biggest Tell You Used ChatGPT On Your Job App.

So THATS Why You Need Noise To Fall Asleep

I Take My Young Daughters To A Clothing-Optional Hot Spring Every Year. Heres Why.

This TSA PreCheck Scam Could Steal Your Money. Heres How To Spot It.

The 3 Office Monsters Youve Likely Encountered At Work

Want To Take Your Calmest, Happiest Vacation Yet? Follow These 10 Tips.

Here's How To Check If Your Vote Was Counted

I Used To Judge Couples Who Slept In Separate Bedrooms, Until I Became One Of Them

5 Sneaky Signs Your Election Anxiety Is Coming Out

Wait, So Is It Safe To Cook With Aluminum Foil Or Not?!

The Funniest Marriage Tweets To Get You Through This Week

22 Tweets That Embody The Purgatory Of Election Week

Grab A Year Of Peacock For $20 And Watch Live Election Results In Real-Time

15 Men's T-Shirts That Reviewers Are Buying In Bulk From Amazon

Keep This $10 Tool In Your Glove Box. It Could Save Your Life In A Car Accident.

The 4 Biggest Early Warning Signs Of Colorectal Cancer In Young People

This Buzzy Slasher Flick Is The Top Movie On Netflix Right Now

The 24 Emergency Preparedness Items That Every Older Person Should Have

24 Hair Products That Are Basically Bottles Of Pure Magic

My Eye Doctor Swears By This $29 Product For Dry Eyes

This Political Thriller Is The Top Show On Netflix Right Now

This 6-In-1 Indoor Grill Has Been Called 'One Of The Best Purchases Ive Ever Made' And It's 40% Off Right Now

This Mega-Popular AncestryDNA Genetic Testing Kit Is 60% Off On Amazon

How Therapists Talk To Family Members With Drastically Different Political Views

The Best Anti-Aging Skin Care Hiding In Plain Sight On Amazon

I'm A Shopping Expert, And These Are The Most Wanted Tech Gifts This Season

This Seemingly Magical Drugstore Product Is An All-In-One Balm And Lip Tint

Forget 10,000 Steps A Day This Is The Number You Should Focus On Instead

Some Of The Highest-Rated Womens Jeans Are Secretly Sold On Amazon

These Reviewer-Loved Oral Care Products Will Make Your Teeth Cleaner Than Ever

These Clothing Basics Are Amazon Bestsellers, According To HuffPost Readers

43 Things That Must Have Been Designed By Geniuses

35 Random Products You Didn't Know Existed But Absolutely Need

Reviewers Say This Lower-Priced Water Bottle Is Better Than The Stanley

Here's What Therapists Would Tell People Considering Severing Ties With Family Over Politics

7 Perks You Probably Didn't Know Hotel Staff Can Give You

The Biggest Food Myths On Social Media That Piss Off Nutrition Science Experts

Is Canned Pumpkin A Lie? Heres Whats Actually In There