The world is sleeping on mobile apps, and it's time to wake up.

A little over a year ago , I wrote a piece on why mobile apps would be the next website for businesses. What I meant by that is not apps are going to be a big thing but that apps are going to be THE big thing. Theyll be the next stage in biz/tech evolution and will literally usurp websites.

I still believe this. In fact, I believe it more than ever.

Just like theyre doing with Lil Dicky (best rapper alive right nowbet), the whole world is sleeping on mobile apps. And its kind of weird.

Dont get me wrong, plenty of businesses have apps. Others, like Snapchat and Instagram, have built entire companies around an app. But at some point, were going to move past apps as a product or an add-on and start looking at them as our primary home base in the digital world, and there are three reasons why.

1: Everything is mobile

This isnt news. Weve been talking about the mobile revolution for years now, but thats over. Mobile won. We are now living in a post-desktop world. So it stands to reason that mobile apps will have a dominant role moving forward.

2: Personalization

Personalization is the name of the game for marketing in 2017 and beyond. By that, I mean creating marketing experiences that speak to very specific, segmented groups of your audience. Were already seeing it take place in so many areas, but its going to get bigger as time goes on, and mobile apps play right into this trend because they allow you to curate your own personal digital experience with the brands you love and trust the most.

3: Marketing potential

The smartphone is one of the most important inventions of our lifetime. If youre on a consumers phone, youre on their mind and in their line of site. For businesses and marketers, I cant think of anything with more value and potential than that. Not to mention, authenticity is growing in demand. Meaning consumers want closer, authentic relationships with businesses. And theres nothing on the market that can facilitate that relationship between brands and consumers like an app.

The groundwork is there. Now were just waiting for the shift. Were waiting for the light to come on and for businesses to step back and realize how powerful an app really is.

Think ahead. Think bigger. Imagine what your company can do with an app and be a pioneer .

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