You Can Now Get 25-Cent Coffee At Whole Foods

It has been brought to our attention that Whole Foods is offering unlimited, 25-cent cups of hot coffee  during the month of September, at every in-store coffee bar. 

Say whaaat?!

The coffee deal is part of Whole Foods' "Love Fest" promotion , which will further treat customers with $500 gift cards, giveaways and discounts through early November. It's also a brilliant way for Whole Foods to make money , as Time points out. A cheap coffee will get shoppers through the door, over to the coffee bar, and then back through grocery aisles filled with such wondrous, high-priced goods as asparagus water  and artisanal crackers .   

But hey: When making at-home coffee in a Keurig  costs $51 per pound, you've gotta go outside. And even then, a daily PSL  will set you back just as much  over the course of the fall season. 

Thanks, Whole Foods. We'll see you at the coffee bar.

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