Ben Affleck Spoofs 'Sad Affleck' Discourse In A New Dunkin' Ad

Ben Affleck has found a playful and creative way to embrace his Sad Affleck persona, with a little help from TikTok star Charli DAmelio . 

The Argo actor is featured in a new Dunkin campaign, the first installment of which debuted during Sundays Grammy Awards. In it, he envisions himself as a global pop star  a knowing wink at his wife, Jennifer Lopez and enlists DAmelio to help him master a few dance moves. 

The commercial kicks off with a news report declaring Affleck the boredest man in the world alongside of photo of him and Lopez at the 2023 Grammy Awards . Though his efforts to break into music seem to leave much to be desired, he remains determined by the ads conclusion.

They tell you youre no good. Youre a goofy, middle-aged, clumsy white guy with no rhythm and you cant sing on key. Youre not coordinated. That means I cant be a pop star? Affleck proclaims in an exaggerated Massachusetts accent.

After advising viewers never to underestimate Boston, he adds, this is me now before a tagline proclaims: To be continued.

His parting words are yet another cheeky allusion to Lopez, whose forthcoming album is titled This Is Me... Now. 

Watch Ben Affleck and Charli DAmelios Dunkin commercial below. 

Afflecks resting sad face became a hot topic in 2016, when a parody video of a press junket interview with Affleck and his Batman v. Superman: Dawn of Justice co-star, Henry Cavill, went viral. 

As the Dunkin ad points out, it came under media scrutiny once again following last years Grammys, when he appeared to be less than impressed by the starry ceremony. Recent paparazzi shots have shown the actor making a Dunkin run  without a cheery disposition, too. 

Speaking to Entertainment Tonight at the Golden Globes last month, however, Lopez laughed off much of the discourse. 

Ben is doing alright, she insisted. You dont need to worry about Ben, let me just tell you.

When asked about how Affleck himself felt about the ongoing analysis of his facial expressions, Lopez said he was nonplussed. 

He is like, Im chilling. I dont understand what people are pressed for, she said.